It is no secret that Forex has moved to a new development stage in terms of daily transaction volume and a number of people involved.
As a result of the upsurge in interest, there are more and more companies interested in Forex, all the more, under the conditions of the world financial crisis, when many other financial market segments serve as air bags at best and as high risk ventures at worst. It is not that simple though. Most new Forex players are unable to demonstrate dynamics of development due to the strength and power of experienced market participants. Despite the evident attractiveness of the market for new players, ranking within the market remains stable. Forex is still divided into three main groups: experienced players who have been trading on the market for more than 10 years, middle-weight players who appeared in the years of a loose competitive environment and beginners with less than two years' experience. However, there are always some outstanding trends in each settled order of items. The brightest example is InstaForex international online broker. The company stormed into Forex two years ago, and soon obtained the right to be called one of the world’s leading Forex brokers.
Like many newbies entering the market, InstaForex set itself up as versatile broker providing a full range of trading instruments. Obviously, it is necessary to enter Forex head-on and with the largest minimum range of options possible, as the competitiveness in this segment is close to its peak, if not already there.
However, in contrast to the majority of newbies who announce a full range of trading instruments, InstaForex has been offering the full set of services which were highly evaluated by the clients since the first days of trading. All these show thorough and fundamental preparation of InstaForex for market taming.
Since its early days, InstaForex has been offering clients a wide range of trading instruments. Nowadays their customers use 107 currency instruments, 34 CFDs on American shares and gold. At the same time the company does not limit the deposit amount. A client is free to deposit just $1. Traders can choose the leverage ratio from 1:1 to 1:1000, one of two account types (with or without spread). They enjoy instant deals’ execution, instant account replenishment and six percent annual interest on funds not involved in trades. However, not only the trading conditions which have already been evaluated by more than 100,000 traders all over the world, but also a number of other important factors predetermined the success of the InstaForex brand. InstaForex conducts competent and strategically regulated marketing policy with the help of which InstaForex becomes not only more popular and attractive, but also represents the symbol of success and professionalism on the market. It is not about just the successful company’s name and logotype ― it is about the key word “instant” as well as human and technology symbiosis. The success of InstaForex lies in the additional options and services which are efficiently interrelated with the basic trading conditions.
First of all, the system of Welcome bonuses is worth mentioning. Having replenished the trading account with $100-$50,000 a trader can apply for a bonus of $30-$5,000. However, even though a Welcome bonus is an effective marketing instrument, it is insufficient to make an experienced trader join InstaForex. Traders who have changed several brokers focus more on special conditions and guarantees provided by the company. By the aforementioned aspects the company is in the first flight, and by some features it is a true pioneer. Among special offers for traders the following instruments should be mentioned: VIP accounts with spread from one pip, swap-free accounts, system of equal swaps for Buy and Sell deals. Funds withdrawal directly to Visa card and segregated accounts guaranteeing 100% protection of assets are really unique company’s services which do not have analogues.
One of the company’s mottos is “InstaForex – the world where a challenge drives development”. This is the underlying principle of InstaForex campaigns and contests promotion. It is difficult to find another broker who would pay so much attention to the marketing policy. Currently, InstaForex is holding two campaigns and two regular contests; every participant can win up to $3,000 and a new Hummer H3. The total annual prize pool is more than $250,000. Each competitor advances his trading level by participating in InstaForex contests and, as a result, increases the quality and efficiency of his trading, which is further evidence of the truth behind the motto “a challenge drives development”.
Another important constituent of a Forex broker’s success is the ability to create the net of partners and representative offices in different parts of the world and arrange efficient work of its units. InstaForex deals with this task successfully, having attained great results which even older brokers could only dream of. At the moment, the average net income of an InstaForex partner is more than $3,000 monthly. The number of InstaForex offices exceeds 140 in 20 countries of the world. InstaForex affiliate program offers six different types of partnership: varying from Introducing Broker and Investment Project to certified Educational Project or Webmaster. To put in another way, each person interested in cooperation with InstaForex will find the suitable form of partnership. The affiliate program offers most favourable terms, including decent rewards for partners and provided materials (website, promotional production, educational materials, certificates, diplomas etc). Besides primary activity – online trading services – InstaForex successfully develops other lines of activities. Thus, for instance, InstaForex manages educational online projects like InstaFXeducation.com, providing general information about Forex and trading techniques; mql4.instaforex.com, devoted to EAs; and InstaMediaGroup, an advertising agency.
To sum it all up, it can be stated that InstaForex bursts into the world brokers’ elite that is proven by bare facts: best trading conditions, more than 100,000 clients, over 140 Introducing Brokers in 20 countries. InstaForex is an example of the company which managed to become one of the market leaders within two years owing to the competent strategy and efficient promoting policy. The time of recognition has come for InstaForex. Nowadays, InstaForex is acknowledged as a top brand in Asia, according to World Finance.
World Finance Magazine, November 2009
Interview in the World Finance TV Studio (London)