The Procter & Gamble Company (P&G), incorporated in 1905, is focused on providing consumer packaged goods. The Company’s products are sold in more than 180 countries primarily through mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. As of June 30, 2012, P&G was organized into two Global Business Units (GBUs): Beauty and Grooming and Household Care. The GBUs contain a total of five segments: Beauty; Grooming; Health Care; Fabric Care and Home Care and Baby Care and Family Care. Sales to Wal-Mart Stores, Inc. and its affiliates represent approximately 14% of its total revenue during the fiscal year ended June 30, 2012 (fiscal 2012). On December 30, 2011, Helen of Troy Ltd. acquired PUR water purification products business (PUR) from the Company. Effective June 1, 2012, P&G announced that it has completed the sale of its Pringles business to Kellogg Company.
In beauty care, the Company offer a variety of products, ranging from deodorants to cosmetics to skin care, such as its Olay brand, which is the facial skin care brand in the world. It also operates in fragrances market, through its Dolce & Gabbana, Gucci and Hugo Boss fragrance brands.
The Company’s grooming products include blades and razors, electronic hair removal devices, hair care appliances, pre and post shave products. Its brands include Braun, Fusion, Gillette and Mach3. The Company holds approximately 30% of the male shavers market and over 40% of the female epilators market.
In the healthcare market it operates in various categories, such as feminine care, gastrointestinal, incontinence, rapid diagnostics, respiratory, toothbrush, toothpaste, other oral care, other personal health care, and vitamins/minerals/supplements. Its brands include Always, Crest, Oral-B, Vicks.
Fabric Care and Home Care
In this segment, the Company offers a variety of fabric care products, including laundry detergents, additives and fabric enhancers; home care products, including dishwashing liquids and detergents, surface cleaners and air fresheners; batteries; and pet care.Its products include Ace, Ariel, Dawn, Downy, Duracell, Febreze, Gain, Iams, and Tide. In batteries, the Company has over 25% of the global battery market share.
Baby Care and Family Care
The Baby Care and Family Care products include baby Wipes, diapers and pants, paper towels, tissues and toilet paper. Its brands include Bounty, Charmin, and Pampers.