Activision Blizzard was established in 2008. It is the world’s leading company in the game industry. During the self-isolation period caused by the coronavirus pandemic, the company’s products have gained widespread popularity. According to analysts, developments of Activision Blizzard will still be of great demand in the near future. The fact is that the company actively implements innovations that meet the requirements of the time. For example, the company’s specialists have developed mobile games that are compatible with various mobile devices, including smartphones, communicators, and some others. Besides, the recent estimates showed that the creation of mobile games which require margin could be the main driver of a rise in the company’s profit.