The crypto market continues to enjoy the flow of positive news. Earlier, the upbeat data contributed mainly to bitcoin’s rally. This time, other digital assets can also receive support.

US largest investment bank Goldman Sachs announced the pipeline of new opportunities for its customers. Starting from the second quarter of 2021, they will be able to invest in cryptocurrencies. Goldman Sachs plans to offer its clients a "full spectrum" of digital investments, "whether that’s through the physical bitcoin, derivatives or traditional investment vehicles," Mary Rich, the global head of digital assets for Goldman's private wealth management division, said.

Given that Goldman Sachs' private wealth management business primarily targets individuals, families, and funds that invest at least $25 million, the innovation will allow major investors to enter the market. According to Rich, such clients expressed their interest in investing in digital assets. As a result, high customer demand won out and forced the company’s management to take this step.

Notably, Morgan Stanley was the first to satisfy customers’ needs. In April, the investment giant opened access to three bitcoin-related funds for clients who have at least $2 million in assets. Rich added that Goldman Sachs is looking at offering bitcoin investment funds similar to those that Morgan Stanley has, as well as other ways to invest that are "more akin to the underlying asset class".