PortAventura World has announced that it would start accepting Bitcoin payments in 2022.

PortAventura World will become the first theme resort to accept Bitcoins as payment in hotels. In the first phase, the resort will be accepting the digital currency as a way of payment in all the hotels. The initiative is part of the company's strategic project to increase digitalization and innovation, such as a strategic joint venture with LaLiga, which will offer a new way of entertainment through electronic games as well as new corporate events in a hybrid format.

PortAventura World is a Spanish is the tourist complex with the most theme parks in Europe. It also owns six hotels with a total capacity of 2,300 rooms. The resort is developing software so that its guests can use Bitcoin as a means of payment if they wish to do so.

The initiative will be launched at the beginning of the 2022 season at six of the resort's hotels. In this way, guests who prefer this payment option will make their transactions flexibly and securely using Bitcoin.

The project was developed as part of the company's strategic commitment to innovation and digitalisation. "The promotion of initiatives like this allows us to be aligned with the latest trends and satisfy the needs of our customers, essential aspects to reinforce our position as a leading and innovative company in the entertainment industry," explained the General Director of Business of PortAventura World, David Garcia Blancas.

The use of cryptocurrencies in global commerce continues to grow every day. More small, medium, and large companies are accepting bitcoins and other cryptocurrencies as a payment method for goods and services.

"From PortAventura World we are immersed in a profound process of digital acceleration with the aim of improving the experience of our visitors and continuing to promote new and innovative forms of entertainment", he added.

For this purpose, the resort is investing in these technological and digital transformation initiatives with the aim of expanding to an online management model that is in line with current consumer trends. PortAventura World continues to strengthen the online channel in its marketing plans. For this, the development of the corporate website and app is being promoted. The company has also strengthened the use of digital tools within its parks in order to further improve the customer experience.