14.08.202612:30:00UTC+00U.S. Retail Control Slips Into Negative Territory in July, Signaling Softer Consumer Momentum

U.S. retail control sales turned negative in July 2026, suggesting a loss of momentum in one of the key components feeding into GDP calculations. The measure, which excludes volatile categories and is closely watched as a proxy for underlying consumer spending, fell to -0.4% month-over-month, according to data last updated on 14 August 2026.

This marks a sharp reversal from June 2026, when retail control had risen by 0.5% month-on-month. The comparison is based on changes from one month to the previous one, with June’s “previous” reading reflecting growth over May, and July’s “actual” figure capturing the shift from June. The move from positive to negative territory indicates that consumers pulled back in July after a stronger start to the summer, a development that will be closely watched for its implications on overall U.S. economic growth in the third quarter.