The new broker generation
At present, without giving unnecessary details, the whole foreign exchange market can be described in a few words: expanding, progressive, capacious, and miscellaneous, a kind of melting pot (as applied to its participants). Let us dwell on the latter characteristic. Resistance to financial disasters (due to the principle of functioning), investment potential and efficient investment management made Forex manna from heaven not only for traders, but also for a great number of companies specialized in various spheres: from brokerage to educational courses, from expert advisors sales to organization of Forex exhibitions. However, if even an ordinary company is capable of getting over the threshold of market entry, only outstanding companies with excellent top management entering the constellation of leaders can stay on and capture the confidence of many traders.
Just have a look at any Forex rating or input “Forex broker” in any search engine, and there is going to be a huge number of real companies providing access to Forex. But only 15-20 companies in the world deserve the title of a reliable and high quality broker having universal approach to trading. The rest lack either financial or professional or communicative resources to compete with brokers of the forward echelon.
There is a proverb saying, "No sweat — no sweet". It reflects the philosophy of Forex leaders. To get to the Forex brokers' vanguard and reach the required level (the client base more than 100,000 traders; aggressive geographical expansion, comprehensive range of trading instruments; the most convenient trading conditions), companies need to invest significant capital and resources into all the aspects of development.
This is the only way to have a piece of the Forex pie, not the crumbs from the world’s currency table. Meanwhile, the major part of Forex brokers is satisfied with crumbs preferring to get just somewhat at a minimal cost. This approach is doomed. One day traders will leave small brokers of the second and third echelon for leaders.
Moreover, the process of sanation has already started on the foreign exchange market. And traders play the role of a catalyst, because they quickly move from small brokers to larger ones. Actively working traders concentrate on the segment of leaders abandoning small brokers with their crumbs. The times when a trader used to open an account with the first broker he came across to try his skills on Forex have passed.
Present market leaders fall into expensive for a trader — institutional companies (Forex departments of banks), long-standing companies which have been going “fat” for many years, having significant time handicap, and real prospects that quickly developed into market fleet leaders within several years. The distinctive features of the last ones are innovative approach, aggressive marketing policy, unique character and convenience of trading conditions, and the most noticeable, against the background of other leaders, dynamics of development. The brightest representative of the third type leaders is InstaForex international Forex broker. In the course of two years, InstaForex has been able to make the lion’s share of neighbours in the vanguard tremble with fear. However, such an aggressive approach to the competitive battle, considerable resources used in achievement of strong positions and long-term development strategy of the company are beneficial to consumers. Traders have already realized attractiveness of InstaForex Company, putting their names to everything said above in terms of opened accounts with the company. Nowadays, InstaForex clients are more than 200,000 traders from 80 countries of the world. At present, besides the best trading conditions on the market, InstaForex offers a range of unique instruments: segregated accounts, VIP accounts, PAMM accounts, the US cent accounts, the system of spread repayment – InstaRebate, contests and campaigns with annual prize pool more than $300,000, and many others.
InstaForex Company is not only a Forex broker, InstaForex is an established brand which represents a group of companies, covering all possible directions and segments on Forex: finance and investment, training and education, information technology and media business.
As a result, InstaForex is a market leader. Having started once, you will never quit working with it.
World Finance Magazine, June 2010