The European Union is proposing stricter copyright rules. The present copyright framework is being reformed in order to ensure that copyright owners get a fairer share of income. In particular, the European authorities plan to force several popular services such as YouTube, DailyMotion, Pinterest, and Vimeo to raise payments to music and video owners who post their works on these websites.

Details on how platforms will be obliged to deploy these means are not included in the draft proposals yet. If the proposals become law, many video bloggers will increase their income significantly. The European Commission could even make the owners of these web platforms to get authorization for copyright content and sign an agreement on income redistribution. Besides, authors of articles or online magazines where these authors work can demand payments from Google and other web search engines for hosting or showing parts of their texts.

Perhaps, these innovations would mark the end of Google monopoly that holds the lion’s share of the online search market. They could also balance earnings of large online operators and content owners. Germany and Spain attempted to introduce similar restrictions, but failed mainly due to the fact that right holders strive to make their content appear in Google search results.