France has found a way to make Google change its advertising process. The French Competition Authority said Google had agreed to end some of its self-preferencing practices in the online advertising business. The French watchdog also imposed a €220 million fine on the US tech giant for abusing its dominant positions in the market. According to the authority, Google benefited from the fact that publishers had no other choice but to use the platform’s tools. Obviously, the regulator was quite convincing as the tech company did not dispute the court's decision and opted to pay the fine. France’s antitrust authority has found out that Google’s ad management platform, Google Ad Manager, favoured the company's own online ad marketplace, Google AdX, where publishers sell space to advertisers in real time. Google Ad Manager transferred strategically important data to AdX while AdX helped Google Ad Manager to get a technological advantage. Now Google officials will have to make changes to the operation of its advertising tools. However, these are not all the claims that Google has to deal with. The company is also blamed for the illegal collection of location data even when users have disabled this option in smartphone settings.