According to Morgan Stanley’s estimates, stocks of Apple Inc., the US top producer of consumer electronics, are likely to soar 27% during 2019.

Experts say that Apple’s stocks will receive a boost from new products, including a video streaming service. The company is going to roll it out in spring 2019. This service will offer Apple’s original content alongside subscription to streaming services from its partners.

Apple Inc. intends to launch a new digital video service, resting on its own TV app for iPhones, iPads, and Apple TV set-top boxes. These steps are a part of Apple’s campaign to enhance its competitiveness. Last year, the hi-tech giant kicked off talks with leading game developers, aiming to launch a subscription service for online games.

Experts at Morgan Stanley assume that some services will be sold as part of a tariff package which will also include fees for a would-be video service, Apple Music, and a Texture news app. This novelty will increase revenue from Apple’s services by 2% annually until 2025.

Analysts at Morgan Stanley reckon that Apple’s shares will be traded at $211 a piece by the year end, 27% up from its current values. In the final week of January, Apple’s equities surged 7% amid the corporate earnings report which surpassed market expectations. The welcome news cheered up investors who were discouraged by recent financial records. Indeed, revenues from iPhone sales slumped 15% in the first fiscal quarter of 2019 from the prior year. The overall revenue came in at $83.97 billion that was 5% down from the reporting period a year ago.

According to Apple’s own estimates, sales revenue could range from $89 billion to $93 billion in Q1 2019. This flash estimate undershoots the median forecast. Meanwhile, Apple is facing downbeat sales in Europe, Japan, and China. In the first fiscal quarter, revenue in China plummeted nearly 27% to $13.1 billion from $17.9 billion in the previous quarter. As a result, Apple’s shares fell 9% to $143 a piece. However, they regained losses by late January 2019 to trade at $156.

Nevertheless, analysts share the positive viewpoint on Apple’s prospects. The company is sure to boost its profits from new services which will be rolled out in the short run. In the previous fiscal quarter, revenue from supplementary services rose to the all-time record of $10.9 billion that was 20% up from a year earlier. Other categories of products, including Mac as well as accessories and home gadgets, also generated bigger revenue with 9% and 33% gains respectively. Besides, revenue from iPad sales climbed 17%.

Citing Apple CEO Tim Cook, the number of active devices hit the whopping 1.4 billion in the first fiscal quarter of 2019. This is “a great testament to the satisfaction and loyalty of our customers, and it’s driving our services business to new records thanks to our large and fast-growing ecosystem,” Mr. Cook said in a press release.